One thing we’ve learned in over 40 years of doing business globally is that the performance of people is central to the performance of the business. How well they lead, sell, communicate, or contribute - whatever it may be – skillful, committed people execute strategy, with passion for what they do! 40 years also means 40 years of research, development, and surveying. Some of your programs are based on more than 20 or 30  years of constant international research, fine-tuning, and millions of people went through our surveys.


Challenging People to Think, Engage, and Perform


How we work

All of your learning solutions are customized, depending on customer requirements. Since we are working with clients to change people’s behavior and increase performance, we don’t just offer an off-the-shelf program (unless that is what the client needs). Training - or performance development as we call it, is only part of the complete learning solution. We also spend a significant amount of time before and after the training event itself to make sure participants retain the information and apply it to their work - only then is training effective. Everything else would be a waste of time and resources - for us and for your clients.


During the initial meeting, we ask you tons of questions to understand the challenges you are facing and to find out if there is a mutual interest to work together. Once you have made the fundamental decision that WIlson Learning is the right partner for you, we will ask some more “sensitive questions” about your organization. Based on this discussion, we define the next steps and develop a possible learning solution for you. Everything we do is focused on your organization’s business goals, CSFs and strategy. If this sounds interesting to you, give us a call, or contact us to discuss the further steps.


Inspiring Content...

Our first solution challenged conventional business wisdom with a radical new approach to selling that emphasized meeting customer needs as a way to generate sales. More than forty years later, “Counselor Selling” has been adopted worldwide by many large and small companies as the standard for effective selling. Since then, many of our approaches to leadership, sales, and individual effectiveness have established best practices around the world.


Our approach emphasizes practical usage. Participants experience an immediate connection between timeless content (the counselor philosophy, leadership authenticity, and individual versatility) and contemporary application. With our tools and systems we tailor a performance improvement process targeted at any developmental need in any part of the world.


Powerful Learning...

Our methods are straightforward. We encourage people to ask "Why?" and to acquire insight, meaning, and value from their own experience and that of others.


We call it “Inside-Out” – an approach that links new ideas with the real world. Powerful learning generates active, exciting connections that result in direct business application. Download the pdf WL_Approach_to_Learning.pdf


Dedicated Talent...

Our solutions are delivered through a worldwide network of talented people.


Trained and certified to deliver globally consistent quality, our facilitators and consultants apply business experience, market wisdom and cultural awareness to all that they do. As a result, learning, application and change become easy and clients experience expected results as a reliable part of our value proposition.


About Us - Who are we?

Wilson Learning FZ LLC, Middle East Operations

Knowledge Village, PO Box 502221

Dubai, UAE

Tel: +971 50 755 3800, email: info@wilsonlearning-uae.com